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Privacy Policy

SIA Mimikid, registration number: 40203073884, VAT payer number: LV40203073884, legal address: Strēlnieku iela 13, Centra rajons, Riga, LV-1010, Latvia (hereinafter – Mimikid), strives to ensure a high level of personal data protection for its customers and website visitors.


This Privacy Policy defines the principles for the collection, use, storage, and transfer of personal data, as well as the rights of data subjects in accordance with the laws of the Republic of Latvia and the European Union Regulation 2016/679 (GDPR).


Please carefully read this Policy before using our website or providing your personal data.


1. Legal Basis for Personal Data Processing

Mimikid processes personal data on the following legal bases:

  • for the conclusion and performance of a contract (order processing, delivery, customer service);
  • compliance with legal obligations;
  • the consent of the data subject (for example, receiving marketing communications);
  • Mimikid’s legitimate interests, including fraud prevention, website improvement, and analytics.


2. Purposes of Personal Data Processing

Personal data may be processed for the following purposes:

  • customer identification;
  • order placement and fulfillment;
  • payment processing;
  • communication with customers, including regarding order fulfillment;
  • marketing activities (with consent);
  • improvement of website functionality;
  • handling complaints, requests, and inquiries.


3. Transfer of Data to Third Parties

To ensure the provision of services, Mimikid may transfer personal data to trusted partners, such as:

  • delivery service providers (couriers, parcel lockers);
  • payment service providers;
  • IT service providers.

These partners process data only on behalf of Mimikid and comply with confidentiality and data protection requirements. Personal data is not transferred to third parties without a legal basis or your consent. Personal data is not transferred outside the European Union or the European Economic Area unless necessary and appropriate safeguards are ensured.


4. Data Retention Periods

Personal data is stored:

  • for as long as necessary for contract performance;
  • in accordance with legal requirements;
  • until consent is withdrawn, if processing is based on consent.

After that, the data is deleted or anonymized.


5. Rights of the Data Subject

You have the right to:

  • request access to your data;
  • correct inaccurate data;
  • request deletion of data or restriction of processing;
  • object to data processing;
  • receive your data in a portable format;
  • withdraw your consent.

Requests are reviewed within a reasonable period, but no later than 30 days from the date of receipt.


6. Commercial Communications

Mimikid may use your contact information for communication and order fulfillment purposes.

Commercial communications (for example, news and offers) are sent only with your consent or in cases permitted by law. You may opt out of receiving them at any time.


7. Cookies

Our website uses cookies and similar technologies to ensure website functionality and analyze website usage.

More information about cookies and their management is available in the relevant section of our website.

The user may change or withdraw their consent to the use of cookies at any time using the cookie settings on the website.


8. Changes to the Privacy Policy

Mimikid reserves the right to make changes to this Privacy Policy. The updated version is published on the website.


9. Contacts and Protection of Rights

We respond to customer requests within 3 business days.

If you have questions regarding the processing of personal data, please contact us:

Email: [email protected]
Phone: +371 288 888 28

You have the right to submit a complaint to the Data State Inspectorate of the Republic of Latvia or to apply to court for the protection of your rights.

Official communication with the customer may take place via email, telephone, or messaging applications (for example, WhatsApp). Information sent to the Buyer’s provided email address shall be considered legally binding unless the parties have agreed otherwise.